Do you have a website? Are you considering getting one?

There’s a huge difference between template and custom-built websites.

We want to give you enough information to stop you making a costly mistake. Take a look at what we have to say before leaping into the unknown. A ten-minute read could end up saving you a lot more in the long-run. 

We speak to clients every week with the same problem. They built their own website or had one built on the cheap, but instead of saving them money and time its ended up costing them big time, and despite their best efforts, they now need a completely new website. So what started as a ploy to save money and time, ends up costing them more than twice the amount of money and time than if they’d have just had it done properly in the first place.

What’s even worse is that some of these clients have actually paid custom web rates to cowboy web developers who go and use all of the DIY methods to piece together a sub-standard website, and pass it off as a professional bespoke site. It only becomes apparent when it’s too late. 

So we want to give you some food for thought, some information so you can make an informed decision before you proceed with your website plans. You see, it’s not that we are against DIY or generic web designs and builds, it’s just that we know there’s a time and a place for them, and helping you to understand that will hopefully help you avoid the pitfalls and make the right decision for your business. 

Irrespective of which route you’re thinking of taking to have your website built, there’s one piece of advice we would give to everyone: Understand what you want from your website right now and give consideration to what you may want from that same website in the future. The aim is to have one website designed and built that can accommodate your current needs, and grow and adapt with your business. Avoid the need to have a second website built later on when your business outgrows the basic functionality of your original website.

So custom-designed websites vs generic website templates – let’s take a look! 
tom-designed websites vs generic website templates – let’s take a look! 

In short, custom-designed websites are built from scratch, a completely blank canvas, by an experienced web designer and developer. Generic DIY style websites are built by almost anyone using a page builder, a pre-built theme, and templates. 

What is a generic page builder?

It is a platform that allows you to create your own website using prebuilt themes and templates. I say ‘you’ because that’s kinda the point. It’s meant to be a DIY option for having a basic website. 

Unfortunately, many self-proclaimed web developers will use these page builders, along with a generic theme and maybe a template, to deliver a website they claim to have designed and developed themselves.  

What are generic themes and templates?

The first stage in designing a website would usually be establishing the websites layout and menu options. How many pages do you need, how many menu options do you need how many sub-pages do you need etc. Makes sense, right? It gives the starting point for the in-depth design. 

A generic theme is precisely this; its a prebuilt site layout plus the menu structure, and don’t forget we are not just talking about appearance here, its all the clever code that sits behind the scenes making the menus work and pages load.

A template is a further addition to the theme to alter some of the functionality or appearance of the original theme. Once again, don’t forget, while this can give the appearance adjustments you’re looking for, it’s also all the code behind the scenes that let the t