Once you get the initial build of your website done, the last thing on your mind is having to go through that daunting process again. It can be time-consuming, costly, and frustrating to handle. Maybe you were not happy with the initial results of your site design and want to just move past it to get something functional and operational. In any regard, you may be asking yourself how often you should rebuild a website.
How Important is Your Website to Your Business?
Almost half of website owners believe a website design is the number one factor in building credibility for their business. In addition, users have serious expectations when it comes to the functionality, look, and feel of your website. There is no one size fits all solution to a website rebuild. You must consider its features and purpose of it while keeping on top of current trends and places for the future. To answer the originating question about how often I should rebuild my website. At the current rate of technological advances, you are looking at an estimated timeframe of every 3-5 years.
Reasons for a Website Rebuild
One of the top reasons for a website rebuild is the loss of functioning. If you find your website failing to work properly, then you may need an update. Secondly, being plagued by recurring issues can be a lead indicator to update your backend. If you are selling products and services, some of your listings may be outdated or features are missing for generating leads on your website. Lastly, lacking a strategy for funnelling leads with existing traffic can require a change to the existing site design.
Has Your Business Changed Any?
For many businesses, evolving with the times is a requirement to remain relevant. If your goals and brand have changed then a website rebuild may be required now. Your existing website must provide an accurate picture of your key selling points. It is an essential feature to establishing your customer base and influencing how visitors perceive you. If your website is poorly designed and looks unprofessional, then you can come across as unreputable in appearance and lack attention to detail. Make sure your website is trendy and pleasing to the eye with the perfect balance between valuable content and exciting visuals.
Key Questions to Consider
When you start a website rebuild consider what your current Google rankings are and what aspects of your website have remained relevant and effective in the past. Look at your competitor’s websites and see how often they are updated. There is no right or wrong answer to how frequently to redesign your website. However, if your website is not currently working for you, then a rebuild may be something to consider now. Depending upon your industry, a rebuild may be needed every 2 years or less. Especially for those that service a technological-based industry. You may extend your website rebuild by doing regular page enhancements and adding new content and images to give your website a facelift. Make sure your website is mobile-friendly and optimised for search engines for the best results.